Why Web Performance is important?

Every user in today’s world is a perfectionist when it comes to web performance. They want everything to be perfect. The slightest change in the website load time and page weight influences the traffic significantly. And once you lose a user, it would take months to gain them back. Let’s look at four of the most important points on this matter.

SEO:

Would you believe that page speed is a ranking signal to Google? That is a truth. So, the faster a page, the higher its rank. Google rewards good user experience with a higher ranking. On the other hand, sites, where users have a bad experience, is sent down the line. So, you have a site with good speed, you would not drop in search result options without a reason.

Also, mobile-optimized sites play a role as well. Google labels these sites as mobile-friendly. Therefore, there is a higher chance that users would choose to go that site more often.

Page Weight:

Page weight is another major factor on user experience and market reach. The total bytes of every resource and asset sent from server to browser when rendering any page is known as Page Weight.

There is no single way to measure page weight. Several devices employ different methods to do this. Besides, Ads and widgets can also be included in iframes. These are basically separate pages. However, they do contribute to the final outcome. One thing we can all agree upon is that bigger pages take longer to load. Therefore, the bottom line is that every performant site should look in ways to make their pages smaller to get better results.

HTTP Requests:

How many times HTTP requests are needed to render a page also influences performance. Across the network, a separate request is needed for every resource included in a page. On the task of delivering a web page, establishing a connection is among the most time-taking parts. Therefore, that number should be kept to a minimum as well.

Responsive Web Design:

Responsive Web Design is based on design techniques and principles. This makes a website flexible enough to function properly at different screen resolutions. This is particularly effective for mobile screens. Responsive Web design is mostly about resolution independence. It has three main features, a flexible grid, flexible images, and CSS media queries.

A flexible grid makes sure the screen resolution and the underlying page grid scales well with each other. Flexible images are images that function nicely within a flexible grid. In addition, CSS media queries use CSS styling tailored to types of devices and ranges of resolutions. A single HTML document to a variety of devices and get a good enough result by using these three together.

On the downside, with this process, for each device the boilerplate code downloaded to the browser is the same. As a result, many layouts and design parts are downloaded without an issue but can not be used. This result also stands true for images as well.

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